Photo: ABC/Pamela Littky
Abbott Elementary is giving back.
ABC has partnered with Scholastic books — tied to the hit seriesAbbott Elementary— to offer free book fairs to underfunded schools around the country.
According toVariety, six elementary schools will be given fully-comped book fairs, which will offer students two free books each and teachers 10 books to help stock their classroom bookshelves.
The participating schools include Philadelphia’s Harrity Elementary, Diehl Elementary in Erie, Pa., Bond Elementary in Chicago, Dayton’s Bluff Elementary in Minneapolis, Freeman Elementary in Flint, Mich. and Cortada Elementary and Florence Griffith Joyner Elementary in Los Angeles, according toVariety. All book fairs will take place between March 14 and 18.
Since the show’s inception, ABC has been drawn to supporting inspiring communities.
“Giving back to this deserving community has been a pillar of our campaign from day one, and thanks to several incredible partnerships, like our collaboration with Scholastic, we’ve had the great fortune of celebrating teachers through supply donations, grassroots activations and more, while also sharing the joy of our hilarious new comedy,” Erin Weir, executive vice president of marketing for ABC & General Entertainment, toldVariety.
“Our mission at Scholastic has always been to support teachers and provide them with the resources and materials needed to build warm, positive classroom experiences for their students. That’s why we are so thrilled to team up with ABC andAbbott Elementary— a show dedicated to uplifting educators and reflecting their experiences — to put books into the classrooms that need them most and get kids excited about reading and learning,” added Billy DiMichele, senior vice president of creative development at Scholastic.
The book fair is just the latest wayAbbott Elementaryplans to support real-life educational communities. ABC’s Traveling Teacher’s Lounge is also coming back in partnership with the series to offer teachers school and classroom supplies, food, books and merchandise from the show. The mobile lounge is currently traveling the country to stop at schools in multiple states.
In the spirit of giving back, Brunson previously suggested that instead of using the show’s marketing budget to promote the series, they put the money toward school supplies for teachers.
“It’s about being able to make those kinds of decisions that really excite me, things that can really materially help people,” she said onNPR’sFresh Air.
Abbott Elementaryairs at 9 p.m. ET Tuesdays on ABC.
source: people.com
