Tonight , at midnight Eastern Standard Time , Yahoo ! will bring out its new logotype . If you ’re confused — yes , Yahoo ! has been “ uncover a new logo ” ( read : comic sans provide of Yahoo ! ) at midnight for the past 29 days . It ’s all part of an unusual plan to evade the virulent public rebound that has haunted many late corporate rebrands . But will it influence ?
Yahoo ! connect a recollective inclination of company which have tried unusual strategies to avoid the inevitable cyberspace commenter pile - on — the like of which causedTropicana , Gap , and a handful of other companies to backtrack on newfangled Word in the past tense . Chiquita Banana , for example , ask interior designer to submit their idea and then pay for the public to vote . Yahoo ! , meanwhile , make up one’s mind to flood the hate market with 29 bad logotype , which will — in theory!—amplify the awesomeness of whatever it unveils tonight .
So why do company preserve to set about new Son , anyways ? For one affair , a new logo is a way to signal a young sentry go — which would n’t hurt , in the case of Yahoo ! ’s new CEO , Marissa Mayer . Meanwhile , Fast Companyclaims it has to do with Mayer ’s love of examination ( she famously oversaw the infamous 41 - shades - of - blue trial at Google ) , but that does n’t really make sensation either ; Though Yahoo ! has test a few dissimilar logotype over the preceding few years , a post about the30 Days of Changeproject describes it as a celebration , with no bearing on the penultima rebrand .
More likely , it has to do with avoiding the inevitable backlash against any new logotype , no matter how well - made . After so many mellow - visibility logotype fiasco ( the great unwashed hate variety ! who knew ? ) , Yahoo ! may be trying to sidestep the controversy by both dulling the blow of the new — and , more cynically , by lower expectation .
agree to Polar , the internet polling internet site , the only competitor from the retiring month to have beaten out the original logo is Day Ten — a blockier , san - serif version of the current Yahoo ! logo — by almost double the closest challenger .
So , what do you think ? Has Yahoo ! strike amber with any of these “ decoy ” logo ?
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