Photo:Taylor Hill/WireImage, Emily Ratajkowski/Instagram

Ariel hair trend Megan Fox, Emily Ratajkowski/

Taylor Hill/WireImage, Emily Ratajkowski/Instagram

We’re already living through the hottest summer on record, but these celebrities are dead set on turning up the heat, at least when it comes to their hairstyle.

While the red hair trend has been happening on and off since 2021, it seems the release ofThe Little Mermaidat the end of May has reinvigorated Hollywood’s obsession with the color as one star after the next turns their hair this Ariel-approved shade.

Most recently, Marsai Martin debuted a deep, crimson take on the look, posting a number of selfies of her new style toInstagramon July 22, which she captioned simply “reset,” tagging her hairstylist Ricky Wing who is responsible for the new color and blowout. TheBlack-ishstar also posted a clip of herself toTikToksinging along to Sexyy Red’s song “Looking For the H*es (Ain’t My Fault)” and showing off her new hair.

Rachpoot/Bauer-Griffin/GC Images, Marsai Martin/Instagram

Ariel hair trend, Julia Fox, Marsai Martin

But while this look has been gaining major traction in recent weeks, it’s actually been the hottest new hairstyle for a few months now. Back in March,Megan Foxalsomade the switch to copperfor an Oscars 2023 afterparty. According toVogue, her coloristJacob Schwartzcreated the custom shade using Redken’s Color Gels Oils as he wanted a red that looked natural, but still had plenty of drama and dimension to it.

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And, forever a trend trailblazer, it seems it was Julia Fox who kicked off the 2023 revival of this color, dyeing her hair as well as her eyebrows Jessica Rabbit red for New York Fashion Week in February. She also extended the shade to her makeup palette for the event, complementing her new hair color with a matching lip liner and a swipe of pink shadow across her lids. While most celebs pay a pretty penny visiting top stylists to achieve this type of radical hair transformations, Fox later shared onTikTokthat she did it all herself using a $30 bottle of Manic Panic semi-permanent hair color cream in “Red Passion,” which she said she buys in bulk.

In the clip, the actor explains that getting the look is as simple as putting a little coconut oil along the hairline to protect your skin from staining, slathering every inch of your hair in the dye, and then leaving it on for longer than “you’re supposed to.” No salon appointment required.

source: people.com