In addition to Ansari, this installment’s writers include Amy Tan ofThe Joy Luck Club, Augusten Burroughs ofRunning with Scissorsand Jeffrey Eugenides ofVirgin Suicides.
This is the second time that novelist Jonathan Safran Foer, author ofEverything is IlluminatedandExtremely Loud & incredibly Closeis cultivating the project. Last May, Foer tapped celebrities such as Sarah Silverman, Bill Hadar and Judd Apatow.
The new “Cultivating Thought” packaging will be available in all Chipotle locations in the coming weeks. In the meantime, read Ansari’s piece below and check out the rest of the authors’ workshere.
Why do we always want the best? I had to get a toothbrush the other day. Before I left my house, I searched “best toothbrush.” It seemed like the sensible thing to do.As I typed in the searchbox, the auto-fill completed the thought immediately. I wasn’t alone in my toothbrush purchase insecurity. A flurry of articles came up with conflicting opinions and, for a moment, I felt stupid.Every toothbrush I bought on a hunch has been fine. I’ve never been disappointed in a toothbrush. Why waste my time trying to find the best? Have you ever run into someone with no teeth and asked, “What happened?”And they replied, “Bought the wrong toothbrush. Should have done more research.” Then again, I do use a toothbrush quite a bit. If you can get the best, why not?I mentioned the dilemma to a friend. She said her dentist had given her a great toothbrush called Timbul. She claimed it was “amazing” and it “changed the game.”A game-changing toothbrush!I went on Amazon and found it. There were 192 reviews.First review. 5 stars. “Great brushes.” From a guy delightfully named, Skip Smiley.Could I trust him? I clicked to see his other reviews.I soon began to question Mr. Smiley’s integrity. Dude was giving 5 stars to everything:A diving snorkel: “Love it.”The book,I, Alex Cross: “Great book.”An ink cartridge: “Just fine.”“Just fine” but still five stars? Huh? More research had to be done.But then I thought about Skip Smiley. Maybe he figured it out. Maybe you just make confident decisions and feel great about them. Did Skip fret about which diving snorkel to buy? Doubtful. Instead of stressing out about other options and possibilities, he was swimming with his snorkel, making the best of life.I decided to buy the toothbrush. And you know what?It’s a great toothbrush.
—Morgan Gibson
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source: people.com
