Best Buy is flux up the feel of some of its retail stores , positioning their product selection , interior invention , and gross revenue team to appeal to their perceived “ most profitable customer segments . ”
Soccer mama : These stores featured brilliantly colored signage , play expanse for children , educational miniature , in - rampart appliance display and provided personal shopping assistants .
Swinging single : These stores set greater emphasis on higher - end and more cutting edge CE , and featured freestanding rooms with full home amusement vignettes and enhanced A / V assistance .
Cherry selector : Aimed at technophile on a budget , these memory come along to proffer the most packaging and incentives , and the best funding packages .
Gadgeteer : gear toward teens and twenty - somethings , these stock emphasized cellphones , euphony and picture , home dramatics , gambling and mobile audio .
Small line of work : Signed “ Best Buy for business enterprise , ” these stores have an flesh out computer section and Geek Squad presence , plus central help islands staff by associates wearing depressed collar ( vs. knitted golf game ) shirts .
It ’s a solid idea ( although one does wonder how many ‘ flavors ’ an average city could sustain ) , but I find myself irked by this argument by Best Buy president Mike Keskey :
“ The biggest bang comes from the store employee , ” who are being instilled with an “ owner / manipulator mentality ” as determination - making is move to the client stratum , he told analysts .
Interesting , Mike . By owner / operator , do you mean you will be extend stock options , or bonus free-base on single sales performance ? Or that employee will be required to labor dozens of product replacement architectural plan with no commission ? ‘ Owner / operator ’ is such a murky term these days .
Best Buy will unveil its first storage in LA on May 4th , with a go forward rollout over the next three years .
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