CES is no stranger tosome supremely excessive booths , but this year ’s pattern might take the cake ( in one suit , quite literally ) . The Consumer Technology Association , the chemical group that launch the effect every year , was hoping to have 130,000 attendees strolling around Vegas in search of the latest and greatest the technical school creation has to bid . Being there in somebody and seeing the throngs , it ’s easy to believe the group met or even exceeded that goal .
The biggest tech giants were unforced to peacock their wealth to the great deal , some with a fair bit more gusto than others ( LG always comes out on top with its monumental TV silver screen waterfalls ) . Meanwhile , the small actor seek to stick out out in much more limited quad by pushing attendee into as many pseudo - carnival rides as potential .
That ’s no exaggeration . well one of the most exuberant Booth at CES 2024 , SK — a South Korean technical school empire , took atomic number 58 - leaver through a “ SK Wonderland ” that included a mini coaster , a “ saltation railcar ” that was just a car simulation attached to spinning pistons , and a “ magic carpeting ” that was guess to show the environmental benefits of fell cars . Instead , it only helped extend an example of the voracious nimiety of grownup technical school with the masses of new products quick to be down . They really would like to have their bar and run through it , too .
The magic carpet is supposed to show how great flying cars will be in the future, but it’s unclear how this air-mobile vehicle will reduce pollution.Gif: Kyle Barr / Gizmodo
On the flip side of that , you had plenty of prospicient agate line for secret experiences sit behind wall . Netflix observe drawing curious eyes with its large , chrome boxful sitting on the bound of the Las Vegas Convention Center key manor hall . What seems at first to be a A-one - secret VR experience is merely atrailer for the upcoming 3 physical structure Problemshown through some very odd - looking headsets . Netflix was skillful enough to give me a shaping version of one of those headset , and I in person reckon it constitute me look like an off - brand Magneto .
While mint of modest company hear to make it work out with mere production showcases , the over - the - topness is very much a part of CES ’ polish . The first look-alike you ’re greeted with enter most of CES this year was of a mistily young char with headphones prominently attached to her cheek . The awkward earpiece alignment and the overall plastic look seem to indicate that much of the promotional imagery for this year ’s biggest consumer electronics show was quick generate with AI .
It may have take very little effort or premeditation to conceptualize that promo image , but it definitely took much grunt work to put up those poster everywhere across Vegas . We can at least appreciate the amount of piece of work that went into setting up and observe these showing , if not revel in the arrant excess of it all .
I don’t know how many people wear their headphones so low on their cheeks, but it does seem to indicate the image could have been generated with AI.Photo: Kyle Barr / Gizmodo
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