Did Steve Jobs Harass Spotify’s CEO With Weird, Breathy Phone Calls?

It ’s no arcanum that Spotify and Applehave beef . But accord to a Varietyinterviewwith the authors of a new book , Spotify Untold , that kick dates all the direction back to 2010 when Steve Jobs would purportedly prank call Spotify CEO Daniel Ek … and just breathe deeply into the speech sound .

What ?

For circumstance , at that time Spotify was just beginning to edge into the U.S. mart — a move that Apple was purportedly none too proud of with and doing its good to jam . With strain wax , and the medicine industry unwilling to play ball , Ek purportedly told a co-worker that he believe Jobs was calling his phone to possibly psych him out . The Word of God ’s authors , Swedish journalists Jonas Leijonhufvud and Sven Carlsson , claim that while this fussy anecdote is n’t 100 pct falsifiable , the story came from a “ trusted source . ”

I imagine this is what Jobs would’ve looked like post call. If he did call.

I imagine this is what Jobs would’ve looked like post call. If he did call.Photo: Getty Images

https://gizmodo.com/apple-to-face-antitrust-probe-in-europe-courtesy-of-sp-1834549939

“ Whether Steve Jobs in reality call Daniel Ek is something we ca n’t verify , ” Carlsson told Variety . “ To us , Ek ’s claim is as a observation of how paranoid and anxious he must have felt in 2010 , when Spotify was being denied accession to the U.S. market place , in large part due to pressure from Apple . The major platter companies seem to have been quite loyal to the iTunes Music Store , and to Jobs in person . ”

The script itself detail the rise of Spotify from start - up to medicine streaming hulk , and while the authors did n’t score an interview with Ek himself , they did mouth on and off the record with former Spotify executives and investors , as well as track record company insider . And it would seem a large clod of the record book is commit to some juicy Apple - Spotify beef .

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“ After several months of research , we could finally account for how Jobs actively worked to fight back Spotify ’s establishment in the U.S. , and what he may have been thinking , ” Carlsson says in the consultation .

So did the iconic , disgraceful turtleneck wearing Apple cofounder really take time out of his day , five years before Apple Music even launched , to bet mind games with a potential contender ? Honestly , it ’s not hard to reckon . Maybe he did it during his lunch breaks , punch in Ek ’s number on an untraceable iPhone 4 . Who jazz . Rich people are weird , let alone rich technical school moguls . Carlsson take Jobs see iTunes as a key advantage in the ‘ holy war ’ against Android and it ’s not out of the realm of possibility Jobs — afamed jerk — would engage in some CEO - to - chief executive officer bullying .

There ’s reportedly more hot , juicy causerie in the book , which for now is unfortunately only available in Swedish . The authors claim that not only did Spotify assay to acquire Tidal and Soundcloud , but that technical school giants Microsoft , Google , and Tencent all tried to buy Spotify as well . you may also read atranslated chapterof Spotify ’s failed attempt at a TV service of process . Still , first thing first . Can someone please fully interpret , in sumptuous detail , that bit where Steve Jobs creepily breathe into a phone ?

Dummy