Diem it ! A London - based finance app calledDiemis jeopardise to sue the Diem Association , the consortium in charge of what was once known as the Libra token .

Diem Group Ltd — not to be fuddle with the Diem Association — is considering litigate the consortium over the use of the name . The little fintech society seems to believe that prior usance of the name is enough to withstand the attack of effectual wrangling Facebook is nonresistant to post their way .

The original Diem app soft - launched this October although it has not released a public product .

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Photo: HALLDOR KOLBEINS (Getty Images)

“ We are in the procedure of think our legal option , but we find it surprising , given previously allege trademark misdemeanour and case surrounding this projection , that the Foundation seemingly made the same misapprehension again , ” said Diem Group Limited CEO Geri Cupi in arelease .

TheLibra Associationrebranded as the Diem Association ahead of time this month part in hope of distancing itself from the disconfirming connotations of the original product .

https://gizmodo.com/facebook-s-libra-seizes-the-diem-1845784963

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“ Now transitioning to the name ‘ Diem , ’ which announce a new day for the projection , the Diem Association will continue to pursue a mission of building a safe , secure and compliant payment arrangement that empowers people and business around the world , ” wrote the Diem Association in a release last calendar week .

The Diem Group aims to be the David in this cryptobible tale , attacking log Goliath to its last breathing spell .

“ Over the past 24 hours we have been exercise intemperately to reply to business from our customers and to avoid further confusion . We have invested meaning resources in build up a distinctive brand and associated partnership , “ said Cupi . “ As a small start - up we are implicated that client discombobulation result from Libra ’s actions will importantly impact our emergence . ”

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Cupi said his company is consulting with its lawyer . A asking for contact lens endure unreciprocated .

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