Photo: Bryan Bedder/Getty Images for Goop
Gwenyth Paltrowis all about sexy sleepwear!
On Monday, the Goop founder headed to East Hampton where she hosted a summer dinner party with Cartier to celebrate her brand’s upcoming skincare drop, theGOOPGLOW Dark Spot Exfoliating Sleep Milk.
Bryan Bedder/Getty Images for Goop
Guests also went home with Goop-branded tote bags filled with goodies including the GOOPGLOW collection, the Entrelacés de Cartier Trinket Tray and a Desmond and Dempsey pajama set with jaguar-print eye mask.
Attendees includedSavannah Guthrie,Jessica Capshaw,Daphne Oz, Derek Blasberg andRachel Zoe, among others.
Goop’s new soothing and restorative skincare addition is only one of the brand’s buzz-worthy products that launched this year.
In June, Paltrow teamed up with fellow lifestyle entrepreneur and Poosh founderKourtney Kardashianon the"This Smells Like My Pooshy" candle.
A spin-off of Goop’s viral “This Smells Like My Vagina” candle from 2020, the Goop-Poosh scent includes notes of geranium, green pepper and timur berry, as well as sweet aromas like ylang-ylang and honeysuckle, on top of a black-gardenia scent. It’s packaged in the brand’s signature black jar.
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Alongside this powerhouse collaboration, Paltrow expanded her Goop marketplace with apartnership with Uber Eats this February.
“I’m super excited to partner with Uber Eats on my first ever Super Bowl spot, because there is truly nothing easier than having all of your favorite Eats (and ‘Don’t Eats’!) delivered,” Paltrow said in a statement referring to the array of Goop beauty and sexual wellness products made available to New York and Los Angeles residents on the platform.
“As part of the campaign, I’m thrilled to launch Goop exclusively on Uber Eats just ahead of the big game. We’re offering the Goop crème de la crème: skincare and beauty best-sellers, plus our candles and sexual wellness favorites.”
source: people.com
