Photo: Getty; Courtesy Pleasing
It’s a bold new day for Pleasing.
The bright colors in the collection can be worn in a variety of ways. There’s apalette of powder pigments, as well as aset of cream pigments. The colors can be used anywhere on your face for a fun pop of brightness, as well as mixed with thegloss mediumfor a shinier finish.
Courtesy Pleasing
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The new collection also includes five nail polish shades: a matte brown calledIncrível Marrom Fosc; an orange jelly called Aura Laranja Gelatina; a glossy aquamarine called Oceano Água-Marinha Cremoso; a matte green called Cítrico Vibrante Cremoso; and a creamy burgundy called Borgonha Açaí Cremoso. The brown polish is sold separately from the other four, whichcome as a set.
Styles, 28, previously worked with the Brazil-born Ribeiro for alook featured in hisHarry’s Housealbum promo. Ribeiro created a pair of patchwork pants that Styles wore, and the designer made a lasting impression on the “Late Night Talking” singer.
“To me, the way Marco uses colour is so inspiring; everything he makes radiates fun, joy and playfulness,” Styles toldVogueBusiness. “When we started discussing collaborators for Pleasing, Marco was the first person I wanted to ask.”
Styles' stylist, Harry Lambert, who is also co-creative director of Pleasing facilitated the meeting of the minds with Ribeiro and Styles.
“Both Harrys have always been supportive of me,” Ribeiro toldVogueBusiness, adding that to him, his label and Pleasing share values of “openness, transparency and fluidity,” which come through in the collaboration. “It was important that the final products were universal in terms of usage and audience. The product pigmentations and formulas allow for experimentation and creativity.”
This is the first time Pleasing has partnered with a designer for a collaboration. The brand, which launched last year, has previously released three collections, each one prominently featuring nail polish with a rotating selection of other beauty products and apparel.
The initial launch and first drop in November last yearcame from Styles himself, who has since taken a backseat for the brand, allowing Lambert and his co-creative director Molly Hawkins (also Styles' visual artist) to take the reins.
In an interview withDazed, Styles said he wanted to start Pleasing with nail polish, because it’s near and dear to his heart.
“It’s starting with nail polish because that was kind of the birth of what it was for,” he said. “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
The next collection, calledShroom Bloom, featured Mick Fleetwood as the face of the launch. With psychedelic photos shot at Fleetwood’s own Hawaii home, the collection, which included nail polish and new skincare products, was a groovy new set of products for fans.
This summer, Pleasing launched a beach-inspired collection that included a highly sought-after beach bag that fans previously spotted the “Watermelon Sugar” toting around town.
Though Styles hasn’t made himself the face of each launch, he can always be found wearing nail colors from Pleasing while on stage (as canhis girlfriend, Olivia Wilde) and sharing support for the brand on Instagram. He’s also been championing the products since the beginning, touting his support of gender-free beauty and inclusivity in all the products.
“I don’t think being beautiful or feeling beautiful is about looking good. When people are happy and glowing, they’re radiating. And that’s what I think the products do, it’s about helping you feel beautiful,” he said.
source: people.com
