The Savoy Hotelin London is building holiday cheer one brick at a time.
Passing the Christmas decoration reins along to The Lego Group, the five-star luxury hotel hopes to inspire creativity among its guests, along with a little seasonal wonders. Larger-than-life Lego sculptures will be placed throughout the building for travelers to marvel at.
The Savoy
The stunning displays at The Savoy are part of a larger campaign from The Lego Group calledRebuild the World, which aims to stress the importance of creativity in all walks of life.
“This partnership is designed to inspire people of all ages to unleash their creativity and explore the limitlessness of their imagination through play,” Nicola Morgan-Hulme, senior brand relations manager at The Lego Group, said. “We hope that the Twelve Rebuilds of Christmas will truly inspire people to rebuild the importance of creativity this festive season.”
Some of the otherdisplaysthroughout the hotel include a princess rocket castle, anthropomorphic carrots chasing a bunny rabbit, and an elephant firefighter hosing a fireplace with its trunk in preparation for Santa’s entrance down the chimney.
Twelve Rebuilds of Christmas is also in conjunction with The Lego Group’spledgeto donate toys to children in need this holiday season.
At the hotel and participating Lego stores, visitors can build their own unique ornament to put on display, and for each made, the company will donate a Lego set to children and families in difficult circumstances this Christmas, including those in hospitals and underserved communities.
source: people.com
